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New Study Reveals “Intent” Behind Internet Mobile Use

  • Around 91% of mobile phone users browse into the web to socialize in comparison to 79% of traditional computer/desktop users.
  • Users of mobile phone are 1.4 times more supportive to rally for a cause compared to traditional users of desktop (67% against 47%).
  • Users of mobile phone are said to be 1.6 times more apt to deal with their finances in comparison to traditional users of desktop (62% against 39%).

Based on the survey announced by Ruder Finn,  one of the biggest independent public relations agencies in the world, an average of 2.7 hours on mobile internet are spending by the Americans – handling their personal finances, connecting socially and even as a way for advocacy.  The first-ever Mobile Intent Index studies by Ruder Finn for mobile user habits and discovers the fundamental reasons- or intent – individuals have with their mobile internet access.

In accordance to the Mobile Intent Index, it shows that mobile phone users don’t browse the mobile web for education reasons or creative expression, while the fleeting nature of mobile intent goes in opposition to spending time to participate in discussions about personal matters. As anticipated, usage by age and gender vary – with male users accessing the mobile as a means of “escape,” and female users making others laugh.

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Kathy Bloomgarden, the co-CEO of the FUder Finn says “mobile or smart phone users have turn to be a way for people to manage their lives – dealing with their finances, connecting with their loved ones and friend and even buying products – and such trend will just keep on growing.” “The mobile phone is turning to be the most influential online gadget, and the quicker the business can adjust their services to connect consumer mobile intent, the more rapid it is that they can capitalize on comprehending their clients/customers to drive development.”

In the Mobile Intent Index, it asked respondents on how they often use their mobile gadgets to browse online for 295 reasons. The results reveal that closeness is the main factor driving performance.

“Usage of mobile phone goes over the instant pleasure,” Marty McGough the director of Ruder Finn Insights said. “Based on our survey data, people use their mobile gadgets even if it’s not required just to get instant access to the internet be it has something to do with business conduct with the most updated information or activist on the spot on subjects of pressing concern and breaking news.”

Moreover, the data underscores the existence of mobile apps.  3 out of 4 (61%) respondents have a habit of downloading apps at least once in a month while there are around 36% download apps from social networking sites such as free local dating app at least once in a month.

Chief Innovation Officer Michael Schubert overlooking digital technique at Ruder Finn added, “Mobile technology simply means that individuals don’t have to wait anymore to be in front of their desktops to do their work. And so they are taking advantage of that through their mobile devices to carry out their core work while utilizing desktops to steer longer format and greater bandwidth content and tools. This is leading in big changes – and greater opportunities – across the industries, making mobile devices an important channel to keep businesses aggressive.”

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The Season of Quiet Atlantic Hurricane Is Going To Be the Norm for Many Years to Come

Based on historical data, this week is normally the peak of hurricanes but so far, this year’s hurricanes were quiet and no big storms. Only two hurricanes namely Danny and Fred has been formed in the basin of the Atlantic this year and did not even get near the coast of the US, this is according to the Center of National Hurricane.

The basin of the Atlantic includes the Gulf of Mexico and the Caribbean including the Atlantic Ocean. This year, only five tropical storms were formed but only Ana and Bill have affected the US. In a new study conducted, seasons of quiet Atlantic hurricane like this year will become the commonplace in the succeeding years. The study was published in Nature Geoscience, a British journal explained that the Atlantic is going to end its 20-year stretch of active hurricanes and sometimes unusual that started in 1995. One of the most active and unusual hurricanes was Katrina.

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The lead author of the study said that the patterns of active and quiet hurricane seasons are due to the natural cycle. This means that currently, Atlantic is going towards the off cycle. This is the reason for the quiet hurricane season this year. Often, the cycles last for 25-35 years, they are either causing the ocean water to become warm and salty to cooler and less salty. Warmer and saltier water will spur hurricanes, on the other hand, chilled and less salty water will bring weaker and fewer storms.

The author of the study said that the US has most likely entered the cycle where it is quieter than in the previous years, the cycle now is similar during 1970-1994. However, other scientists are not sure about this study and some say it is wrong because it is not backed up with sufficient evidence. For this reason, the people should not be complacent, they should prepare during the hurricane season like supplies and even a contact number of their trusted water damage restoration company in case of damage.

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Contact Lenses 101: Important Reminder for Contact Lenses Wearer

Based on statistic, teens and the youngsters often don’t pay attention in giving the best care of their contact lenses. Well, this may have something to do with late nights studying or going out with friends perhaps. The thing is that, cutting corners on proper contacts hygiene could improve the risk of serious eye problems or infections. In the worst cases, corneal ulcers or contact lens keratitis could damage your vision permanently and may require corneal transplant operation.

Luckily, numerous eye conditions that are usually susceptible to contact lens wearer can be prevented through adhering to simple guidelines of contact lens care. For instance, make it a habit to do a “rub and rinse” every night prior to soaking non-daily contact lenses in the disinfecting solution and make sure to do hand washing before even touching your contacts. However, if such steps are just important, there wouldn’t be a million doctors’ visits per year for eye infection problems based on the report given by the CDC.
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To ensure that your eyes are safe at all times, then check on these four contact lens safety tips for the young people across the globe from the American Academy of Opthalmology:

  • Change your case every quarter – to keep the germs at bay on your contact lenses, then make it a habit to replace its case every three month. At the start of every quarter, swap out your case for you to easily remember. Based on the study from the journal Opthalmology revealed that if contact lenses case is not yet change after 6 months, the risk of eye infection raises up to 5.5 times.
  • Water is a big No-no – you may be the swimming team captain, but remember swimming, showering or dipping in a hot tub with your lenses are greatly prohibited. Though the water from the tap might be clean for bathing or drinking, yet it remains the home of Acanthamoeba, a parasite that can cause serious eye infection that can lead to blindness. For similar reasons, don’t ever use water to soak or rinse contact lenses or cases.
  • Don’ ever dare to snooze! – Never ever dare to sleep wearing your contact lenses. The similar Opthalmology study found out that sleeping in contact lenses even in occasional cases can amplify the risk of moderate to severe eye infection about 6.5 times.

Just by taking the above-mention contact lenses tips, you can prevent yourself from acquiring infection of any sorts. Whether you wear contact lenses for visual reasons or just for fun and glam that you can buy at, these go out to every contact lenses wearer.

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Selling in the Digital World

As the company King Content, based in Australia, was bought, it brings up again the issue of what content marketing really means for marketers. Its definition brings about a debate to many. Here are its interpretation and definition according to a nonprofit association of content marketers in Asia.

According to the Senior Writer and Editor of Editor Group Singapore

According to Mellisa de Villiers, it is not about selling your products or services to your clients and potential customers; but rather, it is about delivering smart or entertaining information, or both.

The idea of this type of marketing is that if companies that sell products and services give out valuable information in ways that appeal to the target market, they’d reward them with their loyalty. Consequently, the first step for successful marketing would be to understand the definition of “valuable” to the target audience; it should mainly be based on what issues they give importance to and how they want to spend time on the web. In addition, it is also important to know the form of content your target audience likes. Only then can companies be able to effectively communicate with them.

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According to the Strategic Lead of King Content Asia

Hedvig Lyche says that this type of marketing is a form of excellent storytelling. Ever since the beginning, people have always utilized stories in order to grasp and deeply understand certain information and with the advent of technology, storytelling has become the means to spread the word throughout the world.

The goal of this type of marketing is for companies to fully understand the industry they are operating in, provide insights to the behavior of the market, determine consumer patterns, create valuable story they officially own, and devise content based on how their market likes it.

According to the Chief Operating Officer of Black Marketing

Anu Menon believes that in order to make a valuable content, we need to consider how we can give a relevant message that would resonate to our target market through proper channels; online or offline.

The keys to making a successful content is to (1) make sure that you have determined your target market; (2) determine the appropriate medium of communicating your message to your market; and, (3) make sure that you provide informative, relevant, and interesting message.

According to the Founder and Managing Director of BlinkAsia

Shamila Gopalan says that content is the “buzzword” of the 21st Century’s marketing strategy. In general, companies that want to gain the attention of the consumers made a way of interrupting them. For instance, if you read a magazine or watch videos online, you’d encounter ads; when you’re watching television, there are commercial breaks; and when you go online, there are pop-ups. These interruptions are not welcomed and can usually annoy the consumer primarily because they aren’t really interested on what you are trying to sell. The best way to deal with this is to ask permission from the consumers. This happens when they are actually searching for you online.

According to her, this type of marketing works best for those who are always looking for information, help, or even just entertainment.

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Google Boosts the Privacy Control of their Users

On Monday, Google improved their users’ privacy controls and rolled a webpage that caters frequently asked question to address the growing concern over how the search giant gathers and utilizes its huge amount of data.

Users have the capacity to manage particular privacy settings for several months or even years, for instance whether to save location history and web browser, which is used as well in targeted advertising. However, running the controls is confusing and takes so much time since the settings are in different places all over the webs that are not always easily located.

Now users will be able to access My Account, which gives a security and privacy checkup, or lists where individuals can check of what kind of data they like to be private and public. The new website of Google answers frequently asked questions, similar as whether the firm sells personal information and what data is provided to the advertisers.

“We are aware that users find security and privacy really mysterious so we liked to create it to be very approachable,” according to Guemmy Kim, the product manager for account settings and controls.

Data control has turn to be increasingly significant to users in the recent years as more and more daily activities have shifted to the Internet.

If for instance you are researching for the best nightlife experience within your locality or overseas or perhaps you want to search on the web the finest kind of whisky drink, you can now have the choice to make your search be private or leave it public. The data that you want to keep on yourself or be publicized is now within your control with this new feature of Google.

In 2014, the leaked classified documents of Edward Snowden that shows the National Security Agency of U.S was holding in mass collection of phone records, putting companies that great amounts of data, such as Facebook, Google and Apple, under growing scrutiny.

Google’s New Privacy Setting in Summary:

  • Enables user to control settings for Maps, Search, Gmail, Youtube and other products in one setting
  • Offers step-by-step guides to control the most significant Google security and privacy settings
  • Users can access sites and apps they’ve logged in with their credentials in Google
  • My Account central dashboard can be utilized to turn on and off location tracking, targeted advertising and also app and web activity history

In the recent Pew survey, there are only 9% of people who felt they have a “great” control with their data.

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Being Emotionally Healthy when Dating

You might feel that you’re just one step away from having the man of your dreams in which you think that if you give it a little more push, he’d finally start to get it and would love you back (or the other way around). It may be difficult to admit to yourself, but this is just a delusion.

Unfortunately for us, life isn’t a movie. Any grand gesture you do to the object of your affection is bound to backfire, thereby hurting your self-respect in the process.

Instead of thinking of ways for someone to like you, you need to focus more on boosting your self-respect and loving yourself more.

So before you engage in gratis dating, here are some things that you need to learn when you’re single.

Learn to be assertive and pay attention to what you want.

There are only a few disadvantages to being assertive, open, and honest. Remember that you actually owe it not only to yourself, but also to everyone you meet, to be upfront about who and what you are, as well as what you are looking for a partner. Note that, like any other skill, being assertive takes practice.

Although it is pretty scary to directly state your intentions, it is also a bad move to be friendly to someone and pretending to be someone you’re not; be honest instead. As we all know, “confidence is sexy”.

By being honest to yourself, you’d be able to prevent from chasing someone who isn’t sure to be a part of your life as you are in theirs.

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Look at people in different shades of grey.

The most common mistake we make when dating is that we have the tendency to overlook someone’s flaws. When we get attracted, we label that person as “ideal” and we are put on a pedestal. Most of the time, we forget that someone’s character is neither black nor white. Note that everyone has flaw; that is why it is important for you to be honest if you notice red flags in other people. It is relatively easy to force yourself to be in a relationship with the wrong one because we fear being lonely.

There’s a difference between anxiety and attraction.

More often than not, we usually mix up anxiety and attraction. If you feel like you want his/her attention more when he/she starts to pull away from you, then you are mistaking anxiety for attraction.

Do not stay in an unsatisfying relationship. Know what real attraction is and how it feels like instead of being afraid of possibly losing someone.

Let go if you aren’t getting enough interest or respect from your partner.

Don’t waste valuable time with someone who doesn’t love/like you back. People who are emotionally available will respond positively when they are truly attracted to you. If they aren’t, then you should walk away.

Being confident enough to walk away when someone isn’t treating you right is the one of the best ways to keep your self-respect.

Make sure that when it’s over, it is really over. Do not fantasize about someone who got away as this will undermine your self-respect.  Note that, this will help you keep a healthy level of self-respect; whoever you decide to settle down with would be thankful of your confidence.

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UK Needs to Ration Internet Access

According to an academic in Britain, the internet consumes approximately 8 percent of UK’s power output which is equal to the output of about 3 nuclear power stations, but still the demand for the internet in the country is still sky high.

Rationing of Internet

The access to the internet will soon be restricted or rationed primarily because the supply for power and communications network cannot compensate for the demand of the consumers to access domains with high PR that contain videos.

The 8 percent consumption of Britain’s power output is composed of energy demand from transmission of data and storage, and also from laptops, smartphones and televisions. And according to some studies, these demands will double every 4 years. By that time, the optical cables and switches are also set to reach their capacity of carrying data by the end of 10 years.

Royal Society Hearing

The Royal Society will conduct a hearing this week regarding the communication networks of the country to face a potentially dangerous capacity overload, as the academics gather to address the problem at hand.

Andrew Ellis, a professor of optical communications at Aston University, told the Sunday Times, “The Internet is already consuming at least 8 percent of Britain’s power output, equivalent to the output of three nuclear power stations, and demand is soaring.”

“It is growing so fast, currently at exponential rate, that, in theory, it could be using all the UK power generation by 2035. We cannot make all that extra power, so we will have to restrict or reduce access, perhaps by metering consumers so they pay for what they use,” he added.

Extra Cables

Adding extra cables in order to get more data will likely lead to increase in costs of internet access along with the amount of power needed. New cables can also quickly reach their limit as well, at the current rate of demand.

According to Professor Ellis, the public may need to start deciding on whether they are now prepared to pay for a higher cost of internet access.

There have been technical advancements that increased the amount of data that is fired through the optical fibers, but scientists are afraid that they are already reaching the physical capacity limit of the cables without interrupting the signal.

Andrew Lord, the head of the optical access at BT, said that rationing is one solution. “New cables laid now could fill in a year or two of being installed, which is far too short. If we don’t fix this in 10 years time the internet could have to cost more,” he said.

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Figure 1: An Instagram for Doctors

This new app is called the socialized medicine of today’s digital age, the Figure 1. It is a new app that allows doctors as well as other medical professionals worldwide to swap information and pictures about their cases. This app is described as an Instagram for doctors, the description given by the chief medical officer and founder, Dr. Joshua Landy. His words do not really capture the whole intent of the app but for sure, Figure 1 is a big help to the medical industry. Landy further said that this app is going to be a great help for health care professionals to discuss complex cases both diagnostic and therapeutic.

This was launched in 2013 and has been downloaded for hundreds of thousands. Mostly, the users are medical students, board-certified doctors, registered nurses including other medical professionals. Their credentials are verified by strict internal vetting system, if the user is cleared, they are then allowed to post requests and images by asking the feedback of the community. To launch an app, the developer must think of strategies on how to make it well-known and a hit to his targeted market. This is similar with domains, you must have domains with high Trust Flow in order to achieve high rankings on Google at the same time, easily increase the search engine rankings.

In addition, this app does not only cater to the medical industry but includes anyone who is interested. This app is free for download; interested individual can take a peek of the body images such as the branching pattern of the skin or an umbilical cord which are tied in two knots. Also, a user can take a glimpse of the various amazing medical features like a surgeon who is holding a beating heart prior to the transplant into a patient with congenital heart failure. Generally, the medical industry embraces the whole idea of information and image swapping but the impact can be very limited, according to Dr. Peter Rasmusses of the Cleveland Clinic. He said that there are very limited numbers of cases which can be practiced by only using video-sharing and secure photo.

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However, Landy expressed that he came up with an idea of creating this app when he was an investigator while at Stanford medical school. His research manifested that other doctors were sharing images through email and text and creating this app is a great way to modernize the doctors’ meet-and-greet in the hospital’s hallways. Most of all, this is a way to communicate with other doctors about a patient’s case, seek some help or even a second opinion when faced with challenging cases.

With regards to the matter about privacy standards of the legal patient, Landy said that the images will be sent upon the appropriate consent of the patient; at the same time all identifying features should be blacked out or blurred including scars and tattoos. This is the reason why almost all images depict x-rays, limbs and MRIs. In case there are instances of misdiagnosis, Landy stressed out that the app was developed for information and education exchange. He hoped that Figure 1 is a tool that can help the medical industry become less fragmented.

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Cada quien puede expresar sus ideas

Algunas personas que acostumbran expresar puntos de vista en los programas de opinión insisten en arrogarse el puesto de voceros del pueblo costarricense.

Al estilo de los viejos políticos de este país a quienes se viven atacando, esos “opinadores profesionales” caen en el error de presumir que sus especulaciones, suposiciones, prejuicios y elucubraciones, son el pensamiento vívido del pueblo costarricense.

Como ejercicio de la libertad de expresión irrestricta de la que disfrutamos en Costa Rica, está bien que ejerciten ese oficio, pero como contribuyentes a la formación de juicio valedero ante al realidad nacional, acaban resultando una parodia.

Debemos ser muy cautos cuando en cualquier espacio de opinión nos referimos al pueblo costarricense. Ese pueblo es un conglomerado absolutamente heterogéneo de pensamientos y criterios.

La profesión de un determinado pensamiento debe ser articulado con absoluta disposición a tolerar y admitir el pensamiento contrario.

La fuerza de nuestra democracia ha sido manifiesta en muchas ocasiones precisamente por su capacidad para dar cabida y reconocer la presencia de las diversas opiniones. A la hora del debate nacional, no solo es vital la presencia de todos los puntos de vista, sino el trato igualitario y moderado a cada uno de sus exponentes.

Cada quien puede expresar sus ideas; es más, debe expresarlas, si quiere participar eficazmente en el fortalecimiento de la sociedad abierta, democrática y tolerante que queremos para Costa Rica.

Lo que no debemos admitir es que nadie se arrogue representar, porque se le dio la gana, al pueblo costarricense.

Muchas veces ni siquiera las autoridades democráticamente electas son representantes cabales del pueblo costarricense, pues aunque nominalmente han sido escogidos para ejercer funciones específicas, sus criterios y decisiones los son, en sentido estricto, los de una parte y no el todo del pueblo al cual gobierna.

Debemos acusar, ciertamente, el uso demagógico que muchas veces los políticos han hecho del concepto “pueblo, pero igualmente lo debemos condenar cuando cualquier hijo de vecino quiere presentar como ideas del “pueblo” lo que no son más que sus propias, particulares, y tal vez hasta equivocadas opiniones.


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Problemas con las arterias matan más personas en nuestro país que el cáncer

Así lo afirmó el especialista en cardiología del hospital San Juan de Dios, Carlos Calderón, al destacar la importancia de la técnica de angioplastía carótida, que puso en práctica ese centro médico.

El doctor Calderón recordó que la arteria carótida es la que lleva la sangre al cerebro. El problema es que en las personas de más 60 años, esa arteria tiende a ser obstruida por las grasas y cuando el problema agrava, es cuando sobreviene el derrame cerebral.

Con esa técnica, añadió el galeno, se consigue expandir la arteria.

Sólo el año anterior, en nuestro país, 446 personas murieron víctimas de un derrame cerebral.


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