You don’t have to be a beauty expert to know that Korean products have been taking over the industry lately; we see beauty trends from BB creams to hair highlights for dark brown hair. Cosmetic retailers are expanding their reach of Korean products to make them easily accessible to the consumers in the United States. Recently, South Korean companies seem to reach another consumer group: the Muslims.
Korean Manufacturers Seek Halal Certifications
According to an article from Business of Fashion, manufacturers of Korean cosmetics are seeking halal certifications despite of having a very small Islamic population in Korea. They say that the reason for this move is because Muslim consumers are spending increased amount of money recently on cosmetic.
Sayd Farook, PhD, an ex-global head of Islamic capital markets at Thomson Reuters, said, “While global Muslim spending on cosmetics was $46 billion in 2013 — 6.78% of global expenditure — it is expected to increase to $73 billion by 2019, and will make up over 8.2% of global expenditure.”
Halal-certified products are those that do not have ingredients from animals, like pigs and dogs. They are handled with clean utensils and are made with substances that aren’t dangerous to humans. According to Oru Mohiuddin, a senior analyst, beauty and personal care at Euromonitor International, halal goes beyond just ingredients, it includes “manufacturing, packaging, distribution, and logics”.
The requirements for halal are hard to come by, which is why it is more expensive to manufacture and develop products as it has stricter regulations. The halal beauty industry is comprise mostly of smaller companies like Iba Halal Care (based in India), as well as Amara Cosmetics (the first company to manufacture halal-certified products in the US).
Mainstream Brands on Being Halal-Certified
May mainstream cosmetic brands are currently looking to get into the halal industry. Shiseido, a Japanese company, obtained halal certification in Vietnam in 2012 and is currently selling halal skin care products using the Za brand in Malaysia. Several Estee Lauder products, on the other hand, are listed as halal. Colgate and Palmolive are also halal-approved.
It looks like halal cosmetics are set to make an entry on the bigger cosmetics industry. As more people are becoming more conscious of the ingredients of their beauty products, halal-certified cosmetics will surely gain increased popularity. An analyst at Technavio, Vijay Sarathi, said, “While the global Muslim population is forecast to grow at a rate of over 50% until 2050, factors such as the rising trend of ethical wellbeing and overall health and wellness will make halal cosmetics and personal care products mainstream.”Leave a Comment