- Around 91% of mobile phone users browse into the web to socialize in comparison to 79% of traditional computer/desktop users.
- Users of mobile phone are 1.4 times more supportive to rally for a cause compared to traditional users of desktop (67% against 47%).
- Users of mobile phone are said to be 1.6 times more apt to deal with their finances in comparison to traditional users of desktop (62% against 39%).
Based on the survey announced by Ruder Finn, one of the biggest independent public relations agencies in the world, an average of 2.7 hours on mobile internet are spending by the Americans – handling their personal finances, connecting socially and even as a way for advocacy. The first-ever Mobile Intent Index studies by Ruder Finn for mobile user habits and discovers the fundamental reasons- or intent – individuals have with their mobile internet access.
In accordance to the Mobile Intent Index, it shows that mobile phone users don’t browse the mobile web for education reasons or creative expression, while the fleeting nature of mobile intent goes in opposition to spending time to participate in discussions about personal matters. As anticipated, usage by age and gender vary – with male users accessing the mobile as a means of “escape,” and female users making others laugh.
Kathy Bloomgarden, the co-CEO of the FUder Finn says “mobile or smart phone users have turn to be a way for people to manage their lives – dealing with their finances, connecting with their loved ones and friend and even buying products – and such trend will just keep on growing.” “The mobile phone is turning to be the most influential online gadget, and the quicker the business can adjust their services to connect consumer mobile intent, the more rapid it is that they can capitalize on comprehending their clients/customers to drive development.”
In the Mobile Intent Index, it asked respondents on how they often use their mobile gadgets to browse online for 295 reasons. The results reveal that closeness is the main factor driving performance.
“Usage of mobile phone goes over the instant pleasure,” Marty McGough the director of Ruder Finn Insights said. “Based on our survey data, people use their mobile gadgets even if it’s not required just to get instant access to the internet be it has something to do with business conduct with the most updated information or activist on the spot on subjects of pressing concern and breaking news.”
Moreover, the data underscores the existence of mobile apps. 3 out of 4 (61%) respondents have a habit of downloading apps at least once in a month while there are around 36% download apps from social networking sites such as free local dating app at least once in a month.
Chief Innovation Officer Michael Schubert overlooking digital technique at Ruder Finn added, “Mobile technology simply means that individuals don’t have to wait anymore to be in front of their desktops to do their work. And so they are taking advantage of that through their mobile devices to carry out their core work while utilizing desktops to steer longer format and greater bandwidth content and tools. This is leading in big changes – and greater opportunities – across the industries, making mobile devices an important channel to keep businesses aggressive.”Leave a Comment